1. Exhibitions are the #1 source for attendees who make the final purchasing decisions. 2. Exhibitions are used more in the selling process than any other marketing tool. 3. Exhibition leads costs 56% less to close than field sales calls. 4. 81% of attendees attend show for new technology or products. 5. 83% attendees have buying influence. 6. 88% attendees have not been called on by a sales person. 7. 75% attendees arrive with an agenda.